Find us at the World Aviation Festival on October 13-15th 2026 in Lisbon, PT
AI pricing for branded fares & ancillaries

Price every fare
for what it's actually worth.

FarePoint learns willingness to pay from your own bookings, tests thousands of price scenarios daily, and hands your analysts the buy-ups and ancillaries worth taking live.

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LIVE AT MULTIPLE AIRLINESAN IVADO LABS PRODUCT
CO-RE-1 · AUS–EUR · ECO SEARCHING SCENARIOS
SCENARIOS0
CURRENT—
PROPOSED—
REV / PAX—
MOVE ACROSS THE CURVE TO PROBE A PRICE
In production at the world's leading airlines
0% revenue uplift FLAG CARRIER
0% revenue uplift HUB & SPOKE AIRLINE
0% revenue uplift LEISURE AIRLINE
01 — WHAT WE DO

Willingness to pay changes every day. Your pricing should too.

Millions in untapped revenue are hiding in your pricing data. FarePoint uses AI to estimate willingness to pay across markets and help airlines dynamically price branded fares and ancillary products, enabling more responsive pricing decisions as demand and market conditions evolve.

By bringing AI into the pricing process, FarePoint helps pricing teams move beyond static rules and traditional pricing approaches to optimize revenue, improve commercial performance, and deliver more relevant offers to travelers.

How the model works →
Millions of historical bookings modelled per O&D
Thousands of price scenarios evaluated per market daily
0%+ uplift on branded fare and ancillary revenue
02 — HOW IT WORKS

From market signals to actionable recommendations

Learn

01

Proprietary machine-learning models analyze millions of historical bookings to estimate willingness to pay by market, cabin and fare class.

INPUT • YOUR PRICING & BOOKING HISTORY, AND COMMERCIAL GUARDRAILS

Optimize

02

The optimizer evaluates thousands of pricing scenarios to identify the best price combination within your commercial guardrails.

OUTPUT • RECOMMENDED PRICE PER CLUSTER, CABIN, BRAND, AND FARE CLASS

Decide

03

Pricing teams compare alternatives, see the predicted impact on revenue and brand mix, and file only what they approve. You choose the level of control you want.

CONTROL • MODIFY, APPROVE, OR AUTOFILE
INSIDE THE PRODUCT

Pricing and predicted impact, on one screen

Cluster-based pricing across very fare family
Visibility into predicted revenue and brand share
Configurable commercial guardrails and automation levels
THE SCIENCE BEHIND FAREPOINT

Award-Winning AI

FarePoint is a product of IVADO Labs, Canada’s largest applied AI lab.

Drawing on decades of combined experience in artificial intelligence and airline revenue management, FarePoint combines the latest advances in machine learning and optimization research to uncover revenue opportunities at a scale and speed no manual process can match.

Behind FarePoint is a multidisciplinary team of world-class AI researchers, data scientists, developers, designers, and consultants with experience at top tier technology companies, consultancies, and research labs.

FarePoint’s innovations have been showcased at leading industry conferences, including AGIFORS, the global forum for airline operations research, with presentations in Montreal, Helsinki, and Seattle and multiple awards earned along the way.

OPPORTUNITY SURFACE · ECO · NEXT 90 DAYS 3 CLUSTERS FLAGGED
PRICED WITHIN TOLERANCE CLUSTER TO ADJUST DRAG OR MOVE TO ROTATE · ILLUSTRATIVE
03 — WHY FAREPOINT

The right price, for the right passenger, at the right time

Walk through it with us →

Proven value

Already delivering millions in incremental revenue across multiple airlines, with a fast path to ROI.

Science-backed

State-of-the-art AI models developed by IVADO Labs, one of the world’s largest applied AI lab

Seamless integration

System-agnostic architecture that integrates with your existing data and pricing systems.

Control at every step

Flexible commercial guardrails and automation levels that keep pricing teams in control of every decision.

Fully customizable

Solution tailored to your commercial strategy, operating model, and pricing priorities.

Explainable by design

Clear insights into the drivers behind each recommendation, making every trade-off transparent.

04 — Upcoming events

Discover FarePoint

EVENT LOCATION DATE
AGIFORS Seattle, US September 14-16, 2026
ALL IN Montreal, CA September 16-17, 2026
World Aviation Festival Lisbon, PT October 13-15, 2026
VivaTech Paris, FR June 16-19, 2027

See FarePoint in action

Discover how FarePoint can turn your existing data into smarter pricing decisions and unlock millions in incremental revenue.